Facebook & Social Media Advertising In North Sea

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North Sea, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you reach people In North Sea, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In North Sea to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to talk to our website design agency In North Sea to aid you to achieve real results. Exceptional designs from our website design agency drive success and drive results!

Reaching Your Prospects In North Sea on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Sea is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business locally In North Sea Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants, SEO advertising agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design gurus, our graphic design in NY or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063