Facebook & Social Media Advertising In North Sea

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Sea, with the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people In North Sea, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In North Sea to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design company In North Sea to assist your business to achieve results. Quality designs by our website design agency drive success and achieve results!

Reaching Your Prospects In North Sea on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects who are fans of your page;
• People who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In North Sea is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any business who does business regionally In North Sea Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising agency in New York, search engine optimization ad agency in New York or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design companies or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063