Facebook & Social Media Advertising In North Sea

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In North Sea, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you connect with people In North Sea, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In North Sea to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design agency In North Sea to aid you to succeed. Powerful designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In North Sea on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Sea is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In North Sea Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising company, our local ad agency, SEO professionals or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web site design professionals, our graphic design services or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063