Facebook & Social Media Advertising In North Sea

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In North Sea, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

Once you connect with people In North Sea, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In North Sea to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to allow our website design experts In North Sea to work with your business to achieve real results. Excellent designs created by our website design company drive success and achieve results!

Reaching Your Prospects In North Sea on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In North Sea is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business locally In North Sea Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals in NY, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design on Long Island or our marketing consulting services on LI call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063