Facebook & Social Media Advertising In North Valley Stream

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Valley Stream, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

When you appear in front of people In North Valley Stream, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In North Valley Stream to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design agency In North Valley Stream to serve you to achieve real results. Professional designs created by our website design company help your business and achieve results!

Reaching Your Prospects In North Valley Stream on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• People that are fans of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In North Valley Stream is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In North Valley Stream Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising agency, our local ad company, SEO consultants or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063