Facebook & Social Media Advertising In North Valley Stream

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In North Valley Stream, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you reach people In North Valley Stream, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In North Valley Stream to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In North Valley Stream to work with your business to achieve results. Professional designs created by our website design experts help you and drive results!

Reaching Your Prospects In North Valley Stream on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In North Valley Stream is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any company who does business locally In North Valley Stream Facebook is a great way to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency on Long Island, SEO ad agency on Long Island or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our online advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service in Nassau County and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063