Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In North Valley Stream If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In North Valley Stream, with the interests and geographic targeting you want. Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost? Once you appear in front of people In North Valley Stream, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In North Valley Stream to be fans of your page to create "authority" status and brand reputation? Are we going for registrations? Prior to starting your campaign, we are able to help you to identify what it is that you really need to achieve. Remember to allow our website design company In North Valley Stream to serve you to maximize results. Powerful designs from our website design experts help you and secure results! Reaching Your Prospects In North Valley Stream on Facebook There are lots of methods to appear in front of an "Audience" on Facebook: Concentrating on people who have visited your site before (retargeting); Individuals that are enthusiasts of your page; Potential customers who have related passions (including other pages on Facebook); Individuals who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary benefit Facebook offers In North Valley Stream is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently. The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Local Niches Are you a lawyer? Health care provider? Home repair company? A restaurant or store? For any organization who conducts business regionally In North Valley Stream Facebook is an excellent way to reach your target audience. We have the ability to focus on your prospects in several ways. Only wish to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special on Thursdays? We are able to do that. The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help). In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below. If you would like to talk about the services of our PPC advertising agency, our local advertising company, SEO ad agency on Long Island or remarketing agencies in Suffolk please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers. Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your design strong before running ads like these. For info about our LI web site design consultants, our graphic design or our marketing consulting services contact us today. Facebook Promotions Must Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook. Our lead generation service on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In North Valley Stream and Facebook Everybody's requirements are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we can assist you to efficiently grow your business. 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