Facebook & Social Media Advertising In North Wantagh

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In North Wantagh, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you connect with people In North Wantagh, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In North Wantagh to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to let our website design company In North Wantagh to work with your business to achieve results. Quality designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers that have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In North Wantagh is its capability to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In North Wantagh Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web design gurus, our graphic design or our online advertising consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063