Facebook & Social Media Advertising In North Wantagh

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In North Wantagh, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you connect with people In North Wantagh, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In North Wantagh to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design company In North Wantagh to serve your business to succeed. Powerful designs from our website design company will help and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Prospects who are fans of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In North Wantagh is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business regionally In North Wantagh Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad agency, SEO advertising agency on Long Island or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063