Facebook & Social Media Advertising In North Wantagh

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In North Wantagh, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

Once you connect with people In North Wantagh, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In North Wantagh to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design agency In North Wantagh to serve your business to achieve results. Exceptional designs created by our website design company drive success and drive results!

Reaching Your Prospects In North Wantagh on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In North Wantagh is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any business who does business regionally In North Wantagh Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local advertising agency, search engine optimization company or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design company, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063