Facebook & Social Media Advertising In Northport

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Northport, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

After you appear in front of people In Northport, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Northport to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design agency In Northport to work with you to achieve results. Professional designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Northport on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• People who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Northport is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Northport Facebook is a great way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad company on Long Island, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design services in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063