Facebook & Social Media Advertising In Northport

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Northport, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you connect with people In Northport, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Northport to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design company In Northport to work with you to achieve results. Powerful designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Northport on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• People who are followers of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Northport is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who does business locally In Northport Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising professionals on Long Island, SEO ad agency on Long Island or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our advertising consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen on L.I. and services of our paid ads professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063