Facebook & Social Media Advertising In Northport

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Northport, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you reach people In Northport, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Northport to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design experts In Northport to assist your business to succeed. Effective designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Northport on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Northport is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Northport Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising company, our local ad consultants, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design companies or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063