Facebook & Social Media Advertising In Northville

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Northville, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you connect with people In Northville, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Northville to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design experts In Northville to help you to maximize results. Strong designs from our website design experts will help and achieve results!

Reaching Your Prospects In Northville on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers that are followers of your page;
• People who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Northville is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any company who conducts business locally In Northville Facebook is an excellent technique to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad company, our local ad company in New York, SEO advertising agency on LI or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063