Facebook & Social Media Advertising In Northville

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Northville, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you reach people In Northville, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Northville to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Northville to assist you to achieve results. Excellent designs developed by our website design company help your business and drive results!

Reaching Your Prospects In Northville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Northville is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Northville Facebook is a great technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising company, our local ad experts in NY, search engine optimization company in Nassau or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on Long Island or our online marketing consulting services in Nassau contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063