Facebook & Social Media Advertising In Northville

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Northville, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people In Northville, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Northville to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Northville to help your business to achieve results. Great designs developed by our website design company can help and drive results!

Reaching Your Prospects In Northville on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Northville is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Northville Facebook is a great method to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad company, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web site design agency, our graphic design companies in Nassau County or our online advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063