Facebook & Social Media Advertising In Northville

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Northville, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In Northville, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Northville to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design company In Northville to aid your business to achieve results. Strong designs created by our website design company drive success and secure results!

Reaching Your Prospects In Northville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Northville is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any business who does business regionally In Northville Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising consultants, our local advertising agency, SEO advertising agency in Nassau County or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063