Facebook & Social Media Advertising In Northwest Harbor

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Northwest Harbor, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Northwest Harbor, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Northwest Harbor to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design company In Northwest Harbor to assist you to achieve results. Exceptional designs developed by our website design company help you and achieve results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• People who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Northwest Harbor is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who conducts business regionally In Northwest Harbor Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local ad agency, SEO ad agency in Nassau County or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design consultants, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063