Facebook & Social Media Advertising In Northwest Harbor

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Northwest Harbor, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you connect with people In Northwest Harbor, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Northwest Harbor to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to call our website design experts In Northwest Harbor to assist you to succeed. Powerful designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• People who are followers of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, pursuits and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Northwest Harbor is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Northwest Harbor Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising professionals, SEO company or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063