Facebook & Social Media Advertising In Northwest Harbor

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Northwest Harbor, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you reach people In Northwest Harbor, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Northwest Harbor to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Northwest Harbor to assist your business to achieve results. Professional designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Potential customers who are fans of your page;
• Individuals who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Northwest Harbor is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who does business locally In Northwest Harbor Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad company in New York, search engine optimization advertising agency in Nassau County or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design agency, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063