Facebook & Social Media Advertising In Northwest Harbor

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Northwest Harbor, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Northwest Harbor, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Northwest Harbor to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to engage our website design company In Northwest Harbor to serve you to achieve results. Excellent designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Northwest Harbor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Prospects who are followers of your page;
• People that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Northwest Harbor is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Northwest Harbor Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063