Facebook & Social Media Advertising In Noyack

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Noyack, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth the money?

Once you appear in front of people In Noyack, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Noyack to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design agency In Noyack to serve your business to succeed. Strong designs created by our website design company can help and secure results!

Reaching Your Prospects In Noyack on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• People that are followers of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Noyack is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any business who conducts business locally In Noyack Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency in Suffolk County, search engine optimization ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Nassau County or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063