Facebook & Social Media Advertising In Noyack

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Noyack, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

Once you reach people In Noyack, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Noyack to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to call our website design agency In Noyack to help your business to achieve real results. Great designs by our website design experts help you and secure results!

Reaching Your Prospects In Noyack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Noyack is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business locally In Noyack Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad agency, our local ad company, SEO company or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design gurus, our graphic design services or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063