Facebook & Social Media Advertising In Noyack

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Noyack, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

After you appear in front of people In Noyack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Noyack to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to meet with our website design experts In Noyack to aid your business to maximize results. Professional designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Noyack on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Noyack is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business regionally In Noyack Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local ad agency in New York, search engine optimization company on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design in Nassau or our marketing consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063