Facebook & Social Media Advertising In NY

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In NY, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you reach people In NY, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In NY to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design company In NY to work with you to succeed. Professional designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In NY on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In NY is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who does business locally In NY Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local ad agency, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design experts, our graphic design on LI or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063