Facebook & Social Media Advertising In NY

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In NY, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you connect with people In NY, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In NY to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design experts In NY to work with your business to maximize results. Effective designs from our website design agency can help and achieve results!

Reaching Your Prospects In NY on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In NY is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In NY Facebook is a great method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Suffolk County, SEO consultants in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063