Facebook & Social Media Advertising In NY

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In NY, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you reach people In NY, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In NY to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design agency In NY to serve your business to achieve results. Great designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In NY on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In NY is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In NY Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO ad agency in Suffolk County or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design in Nassau County or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063