Facebook & Social Media Advertising In NY

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In NY, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In NY, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In NY to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to engage our website design experts In NY to serve your business to achieve real results. Exceptional designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In NY on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In NY is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business locally In NY Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our New York PPC advertising agency, our local ad agency, SEO professionals in New York or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design companies in New York or our marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063