Facebook & Social Media Advertising In NYack

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In NYack, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In NYack, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In NYack to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to allow our website design company In NYack to assist your business to achieve results. Exceptional designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In NYack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In NYack is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In NYack Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising agency, our local ad agency, SEO advertising agency in NY or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design companies in NY or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063