Facebook & Social Media Advertising In NYack

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In NYack, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

After you appear in front of people In NYack, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In NYack to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to meet with our website design company In NYack to assist you to achieve results. Exceptional designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In NYack on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In NYack is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In NYack Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, SEO experts or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design services in NY or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company in New York and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063