Facebook & Social Media Advertising In NYack

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In NYack, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

Once you reach people In NYack, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In NYack to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design company In NYack to serve your business to succeed. Exceptional designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In NYack on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are followers of your page;
• People who have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, interests and even more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In NYack is its capability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In NYack Facebook is a superb way to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising company, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design gurus, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063