Facebook & Social Media Advertising In NYack

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In NYack, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you reach people In NYack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In NYack to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design agency In NYack to assist you to achieve real results. Professional designs by our website design agency drive success and drive results!

Reaching Your Prospects In NYack on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In NYack is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In NYack Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad company, SEO ad agency or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063