Facebook & Social Media Advertising In NYC

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In NYC, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you connect with people In NYC, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In NYC to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to speak with our website design agency In NYC to work with your business to succeed. Powerful designs from our website design agency can help and secure results!

Reaching Your Prospects In NYC on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In NYC is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In NYC Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency in Suffolk County, SEO company or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen service in Nassau and services of our display advertising consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063