Facebook & Social Media Advertising In NYC

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In NYC, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In NYC, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In NYC to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design experts In NYC to work with you to achieve results. Powerful designs created by our website design company drive success and achieve results!

Reaching Your Prospects In NYC on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In NYC is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In NYC Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY PPC advertising consultants, our local advertising company on Long Island, SEO professionals in Suffolk or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design gurus, our graphic design companies or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063