Facebook & Social Media Advertising In Oak Beach Captree

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Oak Beach Captree, having the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you connect with people In Oak Beach Captree, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Oak Beach Captree to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design company In Oak Beach Captree to work with your business to maximize results. Exceptional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Oak Beach Captree on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Oak Beach Captree is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any business who does business locally In Oak Beach Captree Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click advertising consultants, our local advertising experts on Long Island, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design agency, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063