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Facebook & Social Media Advertising In Oak Beach Captree

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Oak Beach Captree

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Oak Beach Captree, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you reach people In Oak Beach Captree, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Oak Beach Captree to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design experts In Oak Beach Captree to work with your business to achieve real results. Effective designs from our website design company help you and achieve results!

Oak Beach Captree lead generation on social media
target your audience In Oak Beach Captree with Facebook

Reaching Your Prospects In Oak Beach Captree on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your web site in the past (retargeting);
  • Prospects who are enthusiasts of your page;
  • Potential customers who may have related pursuits (which include other pages on Facebook);
  • People who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Oak Beach Captree is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

  • Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
  • For any company who conducts business regionally In Oak Beach Captree Facebook is an excellent technique to appear in front of your target audience.
  • We have the ability to target your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click ad company, our local ad agency in Suffolk, SEO company or remarketing agency
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design companies in Nassau or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Oak Beach Captree

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063