Facebook & Social Media Advertising In Oakdale

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Oakdale, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

After you connect with people In Oakdale, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Oakdale to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design experts In Oakdale to assist your business to maximize results. Professional designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Oakdale on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Oakdale is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Oakdale Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local ad company, SEO ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063