Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Oakdale
If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Oakdale, possessing the interests and geography you seek.
Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?
Once you connect with people In Oakdale, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Oakdale to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?
Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.
Remember to reach out to our website design agency In Oakdale to aid you to maximize results. Effective designs by our website design experts drive success and secure results!
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Reaching Your Prospects In Oakdale on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Focusing on people who have been to your website before (retargeting);
- Potential customers that are fans of your page;
- Individuals who may have very similar passions (including other pages on Facebook);
- Prospects who meet demographic factors;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we will target individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The primary benefit Facebook offers In Oakdale is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.
The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Great for Reaching Local Markets
- Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
- For any organization who does business regionally In Oakdale Facebook is a great method to reach your target audience.
- We are able to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).
In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively searching for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.
If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad company in Nassau, SEO ad agency in Suffolk County or remarketing agencies on Long Island
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in New York or our marketing consulting services call us today.
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Facebook Campaigns Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.
Our lead generation company on Long Island and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In Oakdale and Facebook
Everyone's requirements are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we can help you effectively grow your business.