Facebook & Social Media Advertising In Oakdale

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Oakdale, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Oakdale, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Oakdale to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design experts In Oakdale to serve you to achieve real results. Powerful designs from our website design company can help and achieve results!

Reaching Your Prospects In Oakdale on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Oakdale is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any business who does business regionally In Oakdale Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad consultants, our local advertising agency on Long Island, SEO advertising agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design in Nassau County or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063