Facebook & Social Media Advertising In Oakdale

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Oakdale, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In Oakdale, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Oakdale to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to speak with our website design agency In Oakdale to assist your business to maximize results. Powerful designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Oakdale on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Oakdale is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Oakdale Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in NY, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design professionals, our graphic design or our marketing consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063