Facebook & Social Media Advertising In Ocean Beach

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Ocean Beach, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

When you connect with people In Ocean Beach, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Ocean Beach to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design agency In Ocean Beach to serve you to maximize results. Effective designs from our website design agency help your business and secure results!

Reaching Your Prospects In Ocean Beach on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Ocean Beach is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any company who does business locally In Ocean Beach Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Suffolk, search engine optimization company or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design in Nassau or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063