Facebook & Social Media Advertising In Ocean Beach

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Ocean Beach, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Ocean Beach, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Ocean Beach to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design agency In Ocean Beach to work with you to achieve results. Quality designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Ocean Beach on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, interests and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Ocean Beach is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any business who does business locally In Ocean Beach Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising consultants, our local advertising agency in New York, SEO experts or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design agency, our graphic design services in New York or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063