Facebook & Social Media Advertising In Ocean Beach

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Ocean Beach, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you reach people In Ocean Beach, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Ocean Beach to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In Ocean Beach to help you to maximize results. Powerful designs by our website design company help your business and drive results!

Reaching Your Prospects In Ocean Beach on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are fans of your page;
• Prospects who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Ocean Beach is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who conducts business locally In Ocean Beach Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad consultants, our local ad consultants, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063