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Facebook & Social Media Advertising In Ocean Beach

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Ocean Beach

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Ocean Beach, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Ocean Beach, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Ocean Beach to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Ocean Beach to assist you to succeed. Excellent designs created by our website design company can help and secure results!

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target your audience In Ocean Beach with Facebook

Reaching Your Prospects In Ocean Beach on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have visited your web site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Potential customers who may have related interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Ocean Beach is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

  • Are you a lawyer? Medical professional? Home services company? A restaurant or store?
  • For any company who does business regionally In Ocean Beach Facebook is an excellent way to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency in NY, SEO consultants in NY or remarketing agencies
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design experts on Long Island or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Ocean Beach

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063