Facebook & Social Media Advertising In Old Bethpage

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Old Bethpage, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Old Bethpage, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Old Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In Old Bethpage to help you to achieve real results. Excellent designs by our website design company help your business and achieve results!

Reaching Your Prospects In Old Bethpage on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• People that have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Old Bethpage is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Old Bethpage Facebook is an excellent way to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising company, our local advertising agency, SEO professionals or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design agency, our graphic design in Nassau or our advertising consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063