Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Old Bethpage, having the interests and geographic targeting you want.
Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?
After you connect with people In Old Bethpage, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Old Bethpage to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.
Remember to reach out to our website design company In Old Bethpage to aid your business to achieve real results. Effective designs designed by our website design agency will help and achieve results!
Reaching Your Prospects In Old Bethpage on Facebook
There are many methods to appear in front of an "Audience" on Facebook:
- Concentrating on people who have visited your site previously (retargeting);
- Potential customers that are enthusiasts of your page;
- Prospects who may have similar passions (such as other pages on Facebook);
- Prospects who meet demographic considerations;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The primary advantage Facebook offers In Old Bethpage is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.
The search engines like Google are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Getting to Regional Markets
- Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
- For any business who does business locally In Old Bethpage Facebook is an excellent way to appear in front of your audience.
- We have the ability to target your prospects in many ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Wednesday? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other mind-set.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively looking for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our LI pay per click advertising agency, our local advertising company in Suffolk, SEO ad agency or remarketing campaign in Nassau County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.
Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in Suffolk County call us today.
Facebook Promotions Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.
Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In Old Bethpage and Facebook
Everyone's requirements are very different, there are no all purpose solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to go over your business and needs, and see if there is a way we can assist you to effectively grow your business.