Facebook & Social Media Advertising In Old Bethpage

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Old Bethpage, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you connect with people In Old Bethpage, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Old Bethpage to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to talk to our website design company In Old Bethpage to serve you to achieve results. Quality designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Old Bethpage on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• People that are followers of your page;
• People that have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Old Bethpage is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Old Bethpage Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising company, our local advertising professionals, SEO advertising agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in Nassau County or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063