Facebook & Social Media Advertising In Old Bethpage

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Old Bethpage, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you appear in front of people In Old Bethpage, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Old Bethpage to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design company In Old Bethpage to aid you to succeed. Powerful designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Old Bethpage on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People that are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, interests and more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Old Bethpage is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who conducts business locally In Old Bethpage Facebook is an excellent technique to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency, SEO professionals on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design professionals, our graphic design in Suffolk County or our advertising consulting services in Suffolk call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063