Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage
If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Old Bethpage, with the interests and geographic targeting you seek.
Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?
After you connect with people In Old Bethpage, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Old Bethpage to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?
Prior to launching your campaign, we can help you to determine precisely what you need to achieve.
Remember to reach out to our website design agency In Old Bethpage to aid your business to succeed. Quality designs designed by our website design experts help your business and secure results!
Reaching Your Prospects In Old Bethpage on Facebook
There are a variety of ways to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your website previously (retargeting);
- Individuals that are enthusiasts of your page;
- People who may have very similar interests (including other pages on Facebook);
- Potential customers who meet demographic criteria;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The primary advantage Facebook offers In Old Bethpage is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.
The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Wonderful for Getting to Local Market Places
- Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
- For any organization who does business regionally In Old Bethpage Facebook is an excellent technique to reach your audience.
- We have the ability to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.
If you would like to discuss the services of our Long Island PPC ad agency, our local advertising experts on Long Island, SEO advertising agency or retargeting agency
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.
Suppose Bing clicks are $11 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design companies or our marketing consulting services on Long Island contact us today.
Facebook Promotions Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.
Our lead generation company on Long Island and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Marketing In Old Bethpage and Facebook
Everybody's requirements are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're happy to go over your business and requires, and see if there is a way we can help you successfully increase your business.