Facebook & Social Media Advertising In Old Brookville

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Old Brookville, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you appear in front of people In Old Brookville, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Old Brookville to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to meet with our website design agency In Old Brookville to work with your business to succeed. Great designs developed by our website design company can help and secure results!

Reaching Your Prospects In Old Brookville on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Old Brookville is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Old Brookville Facebook is a great way to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad agency, SEO ad agency on LI or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design services in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063