Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Brookville If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Old Brookville, with the interests and geography you want. Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost? When you connect with people In Old Brookville, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Old Brookville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Before starting your campaign, we can help you to figure out precisely what you really need to achieve. Remember to meet with our website design agency In Old Brookville to help you to achieve real results. Effective designs implemented by our website design agency will help and achieve results! Reaching Your Prospects In Old Brookville on Facebook There are numerous approaches to appear in front of an "Audience" on Facebook: Focusing on individuals who have visited your website in the past (retargeting); Prospects that are fans of your page; People that have very similar interests (including other pages on Facebook); Potential customers who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The main advantage Facebook offers In Old Brookville is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently. The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect. Pro: Facebook is Wonderful for Getting to Local Markets Are you a lawyer? Doctor? Home renovation company? A restaurant or store? For any company who does business regionally In Old Brookville Facebook is a superb way to appear in front of your target audience. We have the ability to target your prospects in several ways. Only wish to reach women 35-65 in a few zip codes? Not a problem! Want to have a special on Thursdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help). In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below. If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in NY, SEO ad agency in Suffolk or retargeting agency please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers. Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our NY web site design experts, our graphic design experts in Nassau or our advertising consulting services in Nassau contact us today. Facebook Campaigns Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook. Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Old Brookville and Facebook Everybody's requirements are very different, there are no blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we can help you efficiently grow your business. 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