Facebook & Social Media Advertising In Old Brookville

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Old Brookville, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you connect with people In Old Brookville, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Old Brookville to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design company In Old Brookville to assist you to achieve results. Exceptional designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In Old Brookville on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Old Brookville is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Old Brookville Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local advertising company in Nassau County, search engine optimization ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design company, our graphic design companies or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063