Facebook & Social Media Advertising In Old Brookville

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Old Brookville, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Old Brookville, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Old Brookville to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design agency In Old Brookville to aid your business to achieve real results. Professional designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Old Brookville on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Individuals that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Old Brookville is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Old Brookville Facebook is a great method to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad company in Nassau County, SEO ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063