Facebook & Social Media Advertising In Old Field

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Old Field, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Old Field, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Old Field to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In Old Field to aid you to achieve real results. Powerful designs by our website design agency help your business and achieve results!

Reaching Your Prospects In Old Field on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Old Field is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Old Field Facebook is a great method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local ad professionals, SEO advertising agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design companies in Nassau or our advertising consulting services in Nassau contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063