Facebook & Social Media Advertising In Old Westbury

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Old Westbury, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

After you appear in front of people In Old Westbury, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Old Westbury to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design agency In Old Westbury to aid your business to achieve results. Quality designs from our website design agency help you and drive results!

Reaching Your Prospects In Old Westbury on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Individuals that are followers of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Old Westbury is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Old Westbury Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York PPC ad consultants, our local ad agency in New York, SEO experts on Long Island or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design in Nassau or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063