Facebook & Social Media Advertising In Old Westbury

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Old Westbury, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you reach people In Old Westbury, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Old Westbury to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design company In Old Westbury to assist your business to achieve real results. Powerful designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Old Westbury on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• People who are fans of your page;
• Individuals who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Old Westbury is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Old Westbury Facebook is an excellent method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island pay per click ad company, our local ad consultants, SEO ad agency in NY or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063