Facebook & Social Media Advertising In Old Westbury

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Old Westbury, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Old Westbury, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Old Westbury to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to engage our website design agency In Old Westbury to work with your business to maximize results. Great designs by our website design experts help you and achieve results!

Reaching Your Prospects In Old Westbury on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Old Westbury is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Old Westbury Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click advertising agency, our local advertising agency, SEO advertising agency on Long Island or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design in New York or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in New York and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063