Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Old Westbury If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Old Westbury, possessing the interests and geo targeting you want. Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it? After you reach people In Old Westbury, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Old Westbury to become fans of your page to build "authority" status and brand reputation? Are we going for registrations? Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish. Remember to engage our website design agency In Old Westbury to aid your business to maximize results. Powerful designs designed by our website design company will help and drive results! Reaching Your Prospects In Old Westbury on Facebook There are lots of ways to reach an "Audience" on Facebook: Targeting individuals who have been to your website in the past (retargeting); Potential customers that are fans of your page; Individuals that have very similar passions (such as other pages on Facebook); Potential customers who meet demographic considerations; Prospects who are already your customers; and the list goes on... With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Required The main benefit Facebook offers In Old Westbury is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently. The search engines are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Getting to Regional Market Places Are you an attorney? Medical professional? Home services company? A restaurant or merchant? For any organization who conducts business regionally In Old Westbury Facebook is an excellent technique to reach your audience. We have the ability to focus on your prospects in many ways. Only wish to reach women 35-65 in a couple of zip codes? No worries! Want to have a special offer on Wednesday? We can do that. The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below. If you would like to discuss the services of our PPC advertising company, our local ad agency in NY, SEO ad agency on Long Island or retargeting agency on Long Island please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers. Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again. Just remember to have your design strong before running ads like these. For info about our Long Island web site design agency, our graphic design services or our advertising consulting services contact us today. Facebook Strategies Need To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook. Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In Old Westbury and Facebook Everybody's requirements are very different, there are no absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a meeting . We're very happy to go over your business and requires, and see if there is a way we are able to help you efficiently grow your business. 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