Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people , having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you connect with people , then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design agency to assist you to maximize results. Exceptional designs designed by our website design experts help you and achieve results!

Reaching Your Prospects on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad company, SEO ad agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design company, our graphic design services in Nassau or our advertising consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063