Facebook & Social Media Advertising In Orangeburg

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Orangeburg, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Orangeburg, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Orangeburg to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Orangeburg to work with you to achieve real results. Powerful designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Orangeburg on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Orangeburg is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Orangeburg Facebook is a superb method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local advertising agency in NY, SEO ad agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063