Facebook & Social Media Advertising In Orangeburg

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Orangeburg, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Orangeburg, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Orangeburg to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design experts In Orangeburg to assist your business to maximize results. Great designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Orangeburg on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Orangeburg is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Orangeburg Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising consultants in Suffolk, search engine optimization advertising agency on Long Island or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company on LI and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063