Facebook & Social Media Advertising In Orangeburg

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Orangeburg, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people In Orangeburg, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Orangeburg to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to allow our website design agency In Orangeburg to assist your business to achieve results. Great designs from our website design agency can help and achieve results!

Reaching Your Prospects In Orangeburg on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Individuals who are followers of your page;
• People who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Orangeburg is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Orangeburg Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising experts in Nassau County, SEO advertising agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design company, our graphic design in New York or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063