Facebook & Social Media Advertising In Orangetown

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Orangetown, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Orangetown, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In Orangetown to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to meet with our website design experts In Orangetown to work with you to achieve results. Exceptional designs by our website design experts drive success and drive results!

Reaching Your Prospects In Orangetown on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Orangetown is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any business who does business locally In Orangetown Facebook is a superb technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising consultants in NY, search engine optimization ad agency in Nassau or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063