Facebook & Social Media Advertising In Orangetown

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Orangetown, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you reach people In Orangetown, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Orangetown to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design agency In Orangetown to assist you to succeed. Exceptional designs by our website design experts help you and achieve results!

Reaching Your Prospects In Orangetown on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are fans of your page;
• Prospects who may have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Orangetown is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any business who does business locally In Orangetown Facebook is a superb way to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad professionals in Nassau, SEO consultants in NY or retargeting agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design or our marketing consulting services in New York contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation on L.I. and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063