Facebook & Social Media Advertising In Orient

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Orient, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you reach people In Orient, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Orient to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design experts In Orient to help your business to succeed. Powerful designs by our website design experts can help and secure results!

Reaching Your Prospects In Orient on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Orient is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Orient Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising consultants, our local advertising company in Nassau, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in New York and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063