Facebook & Social Media Advertising In Orient

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Orient, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth it?

When you reach people In Orient, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Orient to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Orient to assist you to succeed. Effective designs created by our website design experts help you and drive results!

Reaching Your Prospects In Orient on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Orient is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Orient Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad agency, our local ad company, SEO advertising agency in Suffolk or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063