Facebook & Social Media Advertising In Orient

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Orient, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Orient, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Orient to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to engage our website design agency In Orient to aid your business to achieve results. Powerful designs from our website design company can help and achieve results!

Reaching Your Prospects In Orient on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• People that are fans of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Orient is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any business who conducts business locally In Orient Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO ad agency in Suffolk or retargeting companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design on LI or our online marketing consulting services in New York call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063