Facebook & Social Media Advertising In Ossining

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Ossining, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

Once you connect with people In Ossining, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Ossining to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design agency In Ossining to help your business to achieve results. Powerful designs from our website design company help your business and drive results!

Reaching Your Prospects In Ossining on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Ossining is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Ossining Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO professionals in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design companies on L.I. or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063