Facebook & Social Media Advertising In Ossining

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Ossining, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you connect with people In Ossining, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Ossining to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Ossining to assist you to achieve real results. Quality designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Ossining on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• People that have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Ossining is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Ossining Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local ad consultants, SEO advertising agency in New York or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063