Facebook & Social Media Advertising In Oyster Bay

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Oyster Bay, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you reach people In Oyster Bay, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Oyster Bay to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design company In Oyster Bay to help your business to succeed. Exceptional designs created by our website design company help you and secure results!

Reaching Your Prospects In Oyster Bay on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• People that are followers of your page;
• People that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Oyster Bay is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any business who does business locally In Oyster Bay Facebook is a superb way to reach your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO company on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design experts, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063