Facebook & Social Media Advertising In Oyster Bay

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Oyster Bay, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you reach people In Oyster Bay, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Oyster Bay to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design agency In Oyster Bay to assist your business to achieve results. Professional designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Oyster Bay on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• People that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Oyster Bay is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Oyster Bay Facebook is a great method to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad experts, SEO professionals in Suffolk County or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in New York or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063