Facebook & Social Media Advertising In Oyster Bay

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Oyster Bay, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you appear in front of people In Oyster Bay, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Oyster Bay to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design agency In Oyster Bay to aid your business to maximize results. Great designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Oyster Bay on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Oyster Bay is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Oyster Bay Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency in Suffolk County, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design gurus, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063