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Facebook & Social Media Advertising In Oyster Bay Cove

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Oyster Bay Cove

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Oyster Bay Cove, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Oyster Bay Cove, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Oyster Bay Cove to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Oyster Bay Cove to aid you to maximize results. Excellent designs created by our website design company help your business and secure results!

Oyster Bay Cove lead generation on social media
target your audience In Oyster Bay Cove with Facebook

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • People that have related interests (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Oyster Bay Cove is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

  • Are you an attorney? Medical professional? Home repair company? A restaurant or store?
  • For any organization who conducts business locally In Oyster Bay Cove Facebook is a superb technique to reach your target audience.
  • We are able to target your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, SEO ad agency in Nassau or retargeting companies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Oyster Bay Cove

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063