Facebook & Social Media Advertising In Oyster Bay Cove

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Oyster Bay Cove, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Oyster Bay Cove, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Oyster Bay Cove to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Oyster Bay Cove to aid your business to succeed. Effective designs from our website design company drive success and drive results!

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Oyster Bay Cove is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Oyster Bay Cove Facebook is a superb method to reach your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad company, our local ad agency in New York, SEO advertising agency in New York or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design services in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063