Facebook & Social Media Advertising In Oyster Bay Cove

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Oyster Bay Cove, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Oyster Bay Cove, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Oyster Bay Cove to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design agency In Oyster Bay Cove to serve you to achieve results. Powerful designs created by our website design company can help and achieve results!

Reaching Your Prospects In Oyster Bay Cove on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• People that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Oyster Bay Cove is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Oyster Bay Cove Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad company in Suffolk County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063