Facebook & Social Media Advertising In Patchogue

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Patchogue, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Patchogue, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Patchogue to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design agency In Patchogue to work with your business to succeed. Great designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Patchogue on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Prospects that are fans of your page;
• Individuals who have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, interests and more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Patchogue is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who does business locally In Patchogue Facebook is a superb method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local ad consultants, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063