Facebook & Social Media Advertising In Patchogue

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Patchogue, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

After you connect with people In Patchogue, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Patchogue to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In Patchogue to help you to maximize results. Great designs from our website design company can help and achieve results!

Reaching Your Prospects In Patchogue on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Patchogue is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Patchogue Facebook is a great method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising consultants, our local ad experts in Suffolk, search engine optimization experts or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design agency, our graphic design experts or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063