Facebook & Social Media Advertising In Pearl River

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Pearl River, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In Pearl River, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Pearl River to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design agency In Pearl River to aid you to achieve results. Effective designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Pearl River on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Pearl River is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Pearl River Facebook is a great way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in NY, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design in Suffolk or our advertising consulting services in New York call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063