Facebook & Social Media Advertising In Pearl River

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Pearl River, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Pearl River, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Pearl River to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design company In Pearl River to assist you to achieve real results. Strong designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Pearl River on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Pearl River is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Pearl River Facebook is a great method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad experts, search engine optimization ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design company, our graphic design in Suffolk or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063