Facebook & Social Media Advertising In Pearl River

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Pearl River, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you reach people In Pearl River, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Pearl River to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to meet with our website design company In Pearl River to work with you to succeed. Powerful designs from our website design company help you and drive results!

Reaching Your Prospects In Pearl River on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Pearl River is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Pearl River Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local ad company in Nassau County, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design in New York or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063