Facebook & Social Media Advertising In Peconic

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Peconic, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In Peconic, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Peconic to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Peconic to help your business to maximize results. Powerful designs by our website design company help your business and drive results!

Reaching Your Prospects In Peconic on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Peconic is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any business who does business locally In Peconic Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI PPC ad consultants, our local advertising experts on LI, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design services in Nassau County or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063