Facebook & Social Media Advertising In Peconic

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Peconic, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

When you connect with people In Peconic, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Peconic to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design company In Peconic to aid you to achieve results. Effective designs from our website design company can help and drive results!

Reaching Your Prospects In Peconic on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People who are followers of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Peconic is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who conducts business regionally In Peconic Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click ad company, our local advertising agency in Nassau County, SEO ad agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design consultants, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063