Facebook & Social Media Advertising In Peconic

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Peconic, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you connect with people In Peconic, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Peconic to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In Peconic to assist you to succeed. Excellent designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Peconic on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• People who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Peconic is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Peconic Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency on LI or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063