Facebook & Social Media Advertising In Peekskill

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Peekskill, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you connect with people In Peekskill, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Peekskill to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to let our website design company In Peekskill to aid you to maximize results. Exceptional designs from our website design agency help you and achieve results!

Reaching Your Prospects In Peekskill on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers who are fans of your page;
• People who have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Peekskill is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Peekskill Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising professionals, search engine optimization ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063