Facebook & Social Media Advertising In Peekskill

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Peekskill, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

After you appear in front of people In Peekskill, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Peekskill to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to engage our website design company In Peekskill to aid you to maximize results. Great designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Peekskill on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Peekskill is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who does business locally In Peekskill Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency, search engine optimization advertising agency in Suffolk or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063