Facebook & Social Media Advertising In Pelham

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Pelham, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

Once you reach people In Pelham, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Pelham to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to allow our website design experts In Pelham to assist you to achieve results. Great designs from our website design agency drive success and drive results!

Reaching Your Prospects In Pelham on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Pelham is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who conducts business locally In Pelham Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local ad consultants, SEO company or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design experts, our graphic design companies in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063