Facebook & Social Media Advertising In Pelham

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Pelham, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Pelham, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Pelham to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Pelham to assist your business to succeed. Powerful designs by our website design experts can help and drive results!

Reaching Your Prospects In Pelham on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, interests and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Pelham is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business locally In Pelham Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC advertising company, our local advertising professionals, SEO ad agency in Suffolk or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design professionals, our graphic design services in Nassau County or our online advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063