Facebook & Social Media Advertising In Pelham

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Pelham, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you appear in front of people In Pelham, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Pelham to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In Pelham to aid you to achieve real results. Great designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Pelham on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, passions and more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Pelham is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Pelham Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency on LI, search engine optimization professionals or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design professionals, our graphic design in Nassau County or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063