Facebook & Social Media Advertising In Pelham

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Pelham, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you reach people In Pelham, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Pelham to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Pelham to aid you to achieve results. Quality designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In Pelham on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• People who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Pelham is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Pelham Facebook is a great technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad consultants, our local ad experts, search engine optimization ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Suffolk County or our online marketing consulting services on Long Island call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063