Facebook & Social Media Advertising In Pelham Manor

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Pelham Manor, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you connect with people In Pelham Manor, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Pelham Manor to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to reach out to our website design experts In Pelham Manor to aid you to achieve results. Effective designs created by our website design agency help you and drive results!

Reaching Your Prospects In Pelham Manor on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Potential customers that are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Pelham Manor is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Pelham Manor Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad agency in NY, SEO advertising agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design on LI or our advertising consulting services on LI call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063