Facebook & Social Media Advertising In Pelham Manor

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Pelham Manor, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you reach people In Pelham Manor, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Pelham Manor to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design agency In Pelham Manor to serve you to achieve real results. Effective designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In Pelham Manor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Pelham Manor is its capacity to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who conducts business locally In Pelham Manor Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad company, SEO professionals or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063