Facebook & Social Media Advertising In Pelham Manor

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Pelham Manor, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Pelham Manor, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Pelham Manor to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design company In Pelham Manor to assist you to succeed. Powerful designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Pelham Manor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have related passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Pelham Manor is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Pelham Manor Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click ad agency, our local ad experts, SEO company or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design company, our graphic design on Long Island or our online marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063