Facebook & Social Media Advertising In Pelham Manor

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Pelham Manor, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Pelham Manor, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Pelham Manor to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to engage our website design agency In Pelham Manor to aid you to achieve results. Powerful designs by our website design experts can help and achieve results!

Reaching Your Prospects In Pelham Manor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Pelham Manor is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any organization who conducts business locally In Pelham Manor Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad consultants, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063