Facebook & Social Media Advertising In Piermont

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Piermont, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you reach people In Piermont, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Piermont to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design agency In Piermont to aid your business to succeed. Exceptional designs by our website design company can help and drive results!

Reaching Your Prospects In Piermont on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have related passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Piermont is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Piermont Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, search engine optimization company or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design consultants, our graphic design services or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063