Facebook & Social Media Advertising In Piermont

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Piermont, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

Once you reach people In Piermont, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Piermont to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design company In Piermont to aid your business to achieve results. Excellent designs by our website design experts will help and achieve results!

Reaching Your Prospects In Piermont on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers who are followers of your page;
• Individuals who have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Piermont is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In Piermont Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local ad experts, search engine optimization ad agency in Nassau or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design services in Nassau County or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063