Facebook & Social Media Advertising In Piermont

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Piermont, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Piermont, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Piermont to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to call our website design agency In Piermont to work with your business to maximize results. Excellent designs by our website design experts help you and secure results!

Reaching Your Prospects In Piermont on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• People who are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Piermont is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any company who conducts business regionally In Piermont Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad consultants, our local ad agency in New York, SEO consultants in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design services in New York or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063