Facebook & Social Media Advertising In Plainedge

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Plainedge, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

After you appear in front of people In Plainedge, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Plainedge to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Plainedge to assist you to succeed. Great designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Plainedge on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Plainedge is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Plainedge Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click ad agency, our local ad professionals on Long Island, SEO ad agency in New York or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design experts, our graphic design on L.I. or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063