Facebook & Social Media Advertising In Plainedge

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Plainedge, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Plainedge, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Plainedge to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to talk to our website design company In Plainedge to work with your business to achieve real results. Great designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Plainedge on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Plainedge is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Plainedge Facebook is a superb method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising company, our local ad company on LI, search engine optimization experts or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design in Suffolk or our online advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063