Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainedge If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Plainedge, with the interests and geographic targeting you seek. Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money? When you connect with people In Plainedge, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Plainedge to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations? Before starting your campaign, we are able to help you to figure out precisely what you really need to achieve. Remember to speak with our website design company In Plainedge to work with you to achieve results. Excellent designs from our website design company drive success and secure results! Reaching Your Prospects In Plainedge on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on people who have been to your site before (retargeting); Potential customers that are fans of your page; People that have very similar passions (which include other pages on Facebook); People who meet demographic factors; Individuals that are currently your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Google: No Search Required The primary benefit Facebook offers In Plainedge is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently. The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Out to Local Market Places Are you an attorney? Physician? Home services company? A restaurant or retailer? For any business who conducts business locally In Plainedge Facebook is a great way to appear in front of your audience. We can focus on your prospects in several ways. Only want to reach women 35-65 in a couple of zip codes? Not an issue! Want to have a special on Mondays? We can do that. The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help). In comparison, an ad on Facebook might catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next. If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO ad agency or retargeting agencies please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers. Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again. Just remember to have your design strong before running ads like these. For info about our New York web site design agency, our graphic design services or our advertising consulting services in Suffolk contact us today. Facebook Campaigns Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook. Our lead generation and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Marketing In Plainedge and Facebook Everybody's requirements are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're very happy to talk about your business and requires, and see if there is a way we can assist you to effectively improve your business. 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