Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Plainview
If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Plainview, with the interests and geo targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth it?
After you appear in front of people In Plainview, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Plainview to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.
Remember to let our website design company In Plainview to help you to maximize results. Great designs by our website design experts will help and achieve results!
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Reaching Your Prospects In Plainview on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your site in the past (retargeting);
- Prospects who are fans of your page;
- People that have similar pursuits (including other pages on Facebook);
- Prospects who meet demographic factors;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, passions and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The primary advantage Facebook offers In Plainview is its capacity to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.
The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Great for Getting into Regional Areas
- Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
- For any organization who does business locally In Plainview Facebook is a great technique to appear in front of your audience.
- We have the ability to target your prospects in many ways.
- Only wish to reach women 35-65 in a few zip codes? No worries!
- Want to have a special on Thursdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other state of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
If you would like to discuss the services of our New York PPC advertising agency, our local advertising experts in Nassau County, SEO experts in Suffolk County or retargeting companies
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.
Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.
Just remember to have your design strong before running ads like these. For info about our Suffolk web design gurus, our graphic design companies in Nassau County or our marketing consulting services in Nassau County contact us today.
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Facebook Strategies Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.
Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising In Plainview and Facebook
Everybody's needs are different, there are no absolute answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're happy to go over your business and requires, and see if there is a way we are able to help you productively increase your business.