Facebook & Social Media Advertising In Plainview

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Plainview, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you reach people In Plainview, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Plainview to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to call our website design agency In Plainview to aid you to maximize results. Quality designs by our website design agency drive success and drive results!

Reaching Your Prospects In Plainview on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Plainview is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Plainview Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local ad agency, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design agency, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063