Facebook & Social Media Advertising In Plainview

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Plainview, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you reach people In Plainview, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Plainview to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Plainview to help you to achieve results. Exceptional designs by our website design agency help you and secure results!

Reaching Your Prospects In Plainview on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Plainview is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business locally In Plainview Facebook is a superb method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local ad professionals on LI, SEO consultants or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063