Facebook & Social Media Advertising In Plainview

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Plainview, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Plainview, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Plainview to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to speak with our website design agency In Plainview to help you to achieve real results. Exceptional designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Plainview on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People who are followers of your page;
• People who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Plainview is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who does business locally In Plainview Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad agency, our local ad agency, SEO ad agency on Long Island or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063