Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Plandome
If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Plandome, with the interests and geo targeting you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?
When you connect with people In Plandome, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Plandome to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?
Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.
Remember to speak with our website design company In Plandome to work with you to achieve results. Effective designs created by our website design experts drive success and drive results!
![Plandome lead generation on Facebook Plandome lead generation on Facebook](/img/social-media-marketing-facebook/social-media-marketing-agency.jpg)
![target your audience In Plandome with Facebook target your audience In Plandome with Facebook](/img/social-media-marketing-facebook/social-media-facebook-find-the-prospect.jpg)
Reaching Your Prospects In Plandome on Facebook
There are numerous ways to appear in front of an "Audience" on Facebook:
- Targeting people who have visited your web site in the past (retargeting);
- Individuals who are followers of your page;
- Prospects who have related interests (such as other pages on Facebook);
- Prospects who meet demographic considerations;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Needed
The primary advantage Facebook offers In Plandome is its ability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.
The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Getting into Regional Market Places
- Are you an attorney? Physician? Home services company? A restaurant or retailer?
- For any company who conducts business regionally In Plandome Facebook is a superb method to appear in front of your audience.
- We have the ability to focus on your prospects in many ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special on Thursdays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.
![ideas in social media marketing with Facebook](/img/social-media-marketing-facebook/social-media-ideas.jpg)
Facebook Costs are Lower, but So are Conversion Rates...
![social media concepts and facebook advertising social media concepts and facebook advertising](/img/social-media-marketing-facebook/social-media-concepts.jpg)
In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
If you would like to discuss the services of our New York pay per click ad agency, our local ad company in Nassau, SEO ad agency or retargeting companies
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.
Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design experts or our marketing consulting services in Nassau County contact us today.
![facebook marketing strategy facebook marketing strategy](/img/social-media-marketing-facebook/social-media-facebook-strategy.jpg)
![social media marketing with facebook In Plandome social media marketing with facebook In Plandome](/img/social-media-marketing-facebook/social-media-concepts-2.jpg)
Facebook Promotions Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.
Our lead generation service in Suffolk County and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In Plandome and Facebook
Everyone's requirements are very different, there are no absolute solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to go over your business and needs, and see if there is a way we are able to help you efficiently increase your business.