Facebook & Social Media Advertising In Plandome

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Plandome, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you reach people In Plandome, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Plandome to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design experts In Plandome to aid you to maximize results. Great designs by our website design agency can help and secure results!

Reaching Your Prospects In Plandome on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Plandome is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Plandome Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local advertising agency, SEO ad agency in New York or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design experts or our online advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display ads company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063