Facebook & Social Media Advertising In Plandome

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Plandome, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Plandome, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Plandome to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design experts In Plandome to help you to succeed. Great designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Plandome on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Plandome is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business regionally In Plandome Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York PPC ad consultants, our local advertising agency, SEO professionals or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design companies or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063