Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Plandome
If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Plandome, with the interests and geo targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?
Once you connect with people In Plandome, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Plandome to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Before starting your campaign, we are able to help you to determine what it is that you need to accomplish.
Remember to let our website design agency In Plandome to serve you to maximize results. Effective designs designed by our website design company will help and drive results!
![Plandome lead generation on social media Plandome lead generation on Facebook](/img/social-media-marketing-facebook/social-media-marketing-agency.jpg)
![target your audience In Plandome with Facebook target your audience In Plandome with Facebook](/img/social-media-marketing-facebook/social-media-facebook-find-the-prospect.jpg)
Reaching Your Prospects In Plandome on Facebook
There are a variety of ways to appear in front of an "Audience" on Facebook:
- Concentrating on those who have visited your site previously (retargeting);
- Individuals that are enthusiasts of your page;
- Potential customers who may have related interests (including other pages on Facebook);
- Potential customers who meet demographic factors;
- People who are already your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The primary advantage Facebook offers In Plandome is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you offer very recently.
The search engines like Google are limited to people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Out to Regional Markets
- Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
- For any business who conducts business regionally In Plandome Facebook is a superb method to reach your target audience.
- We have the ability to target your prospects in numerous ways.
- Only need to reach women 35-65 in 3 zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right market, with the right message.
![ideas in social media marketing with Facebook](/img/social-media-marketing-facebook/social-media-ideas.jpg)
Facebook Pricing is Lower, but So are Conversion Rates...
![social media concepts and facebook advertising social media concepts and facebook advertising](/img/social-media-marketing-facebook/social-media-concepts.jpg)
In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to discuss the services of our Nassau PPC ad agency, our local advertising agency in New York, SEO ad agency in Suffolk County or retargeting agency
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.
Suppose Bing clicks are $10 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our online advertising consulting services in Nassau County call us today.
![facebook marketing strategy facebook marketing strategy](/img/social-media-marketing-facebook/social-media-facebook-strategy.jpg)
![social media marketing with facebook In Plandome social media marketing with facebook In Plandome](/img/social-media-marketing-facebook/social-media-concepts-2.jpg)
Facebook Strategies Must Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.
Our lead generation service in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In Plandome and Facebook
Everyone's requirements are different, there aren't any absolute solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're happy to talk about your business and requires, and see if there is a way we are able to help you efficiently improve your business.