Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Plandome Heights
If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Plandome Heights, having the interests and geographic targeting you seek.
Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?
Once you appear in front of people In Plandome Heights, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Plandome Heights to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Before starting your marketing campaign, we are able to help you to identify precisely what you really need to achieve.
Remember to meet with our website design experts In Plandome Heights to help you to maximize results. Strong designs from our website design experts help you and drive results!
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Reaching Your Prospects In Plandome Heights on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Focusing on people who have visited your site previously (retargeting);
- People that are followers of your page;
- People who may have similar pursuits (including other pages on Facebook);
- Potential customers who meet demographic factors;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The main benefit Facebook offers In Plandome Heights is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.
The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Out to Regional Market Places
- Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
- For any company who conducts business regionally In Plandome Heights Facebook is a great way to reach your audience.
- We have the ability to focus on your prospects in several ways.
- Only wish to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special offer on Thursdays? We are able to do that.
The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).
In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.
If you would like to discuss the services of our New York PPC ad consultants, our local ad professionals, SEO consultants or retargeting agency
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.
Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.
Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design professionals, our graphic design companies on LI or our online advertising consulting services contact us today.
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Facebook Campaigns Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.
Our lead generation in New York and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In Plandome Heights and Facebook
Everyone's requirements are different, there are no blanket solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule an appointment . We're very happy to discuss your business and requires, and see if there is a way we are able to help you successfully grow your business.