Facebook & Social Media Advertising In Plandome Heights

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Plandome Heights, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you connect with people In Plandome Heights, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Plandome Heights to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design agency In Plandome Heights to help your business to achieve results. Great designs from our website design experts can help and achieve results!

Reaching Your Prospects In Plandome Heights on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Plandome Heights is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Plandome Heights Facebook is a great method to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad agency, SEO professionals or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design services or our online advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation on L.I. and services of our paid ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063