Facebook & Social Media Advertising In Plandome Heights

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Plandome Heights, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you reach people In Plandome Heights, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Plandome Heights to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design agency In Plandome Heights to aid your business to succeed. Strong designs from our website design company can help and secure results!

Reaching Your Prospects In Plandome Heights on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• People who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, hobbies and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Plandome Heights is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Plandome Heights Facebook is a great method to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO advertising agency in New York or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design services in NY or our advertising consulting services in Nassau call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063