Facebook & Social Media Advertising In Plandome Manor

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Plandome Manor, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In Plandome Manor, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Plandome Manor to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Plandome Manor to help you to succeed. Strong designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Plandome Manor on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Plandome Manor is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business locally In Plandome Manor Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising agency in Suffolk, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design experts in NY or our online advertising consulting services in New York contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063