Facebook & Social Media Advertising In Plandome Manor

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Plandome Manor, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you appear in front of people In Plandome Manor, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Plandome Manor to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to meet with our website design agency In Plandome Manor to aid your business to succeed. Great designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Plandome Manor on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• People who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Plandome Manor is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business regionally In Plandome Manor Facebook is a superb method to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau pay per click ad company, our local ad company, SEO experts or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design experts, our graphic design experts in NY or our online advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063