Facebook & Social Media Advertising In Plandome Manor

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Plandome Manor, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Plandome Manor, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Plandome Manor to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In Plandome Manor to work with you to achieve real results. Quality designs from our website design company will help and achieve results!

Reaching Your Prospects In Plandome Manor on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Plandome Manor is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any business who does business locally In Plandome Manor Facebook is a great method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad company, our local ad agency on LI, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design in Nassau County or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063