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Facebook & Social Media Advertising In Plandome Manor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Plandome Manor

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Plandome Manor, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you connect with people In Plandome Manor, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Plandome Manor to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design company In Plandome Manor to aid you to achieve results. Powerful designs from our website design agency will help and achieve results!

Plandome Manor lead generation on Facebook
target your audience In Plandome Manor with Facebook

Reaching Your Prospects In Plandome Manor on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site in the past (retargeting);
  • People who are followers of your page;
  • Potential customers who may have related pursuits (such as other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Plandome Manor is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

  • Are you an attorney? Doctor? Home repair business? A restaurant or store?
  • For any company who conducts business locally In Plandome Manor Facebook is a superb way to reach your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local ad experts, SEO professionals in NY or retargeting agency in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Plandome Manor

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063