Facebook & Social Media Advertising In Pleasantville

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Pleasantville, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

Once you connect with people In Pleasantville, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Pleasantville to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design experts In Pleasantville to aid you to maximize results. Exceptional designs by our website design experts help you and achieve results!

Reaching Your Prospects In Pleasantville on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Prospects who have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Pleasantville is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Pleasantville Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad agency, SEO consultants in New York or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063