Facebook & Social Media Advertising In Pleasantville

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Pleasantville, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth it?

When you reach people In Pleasantville, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Pleasantville to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design company In Pleasantville to work with you to achieve real results. Excellent designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Pleasantville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Pleasantville is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Pleasantville Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising agency in Nassau, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web site design consultants, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063