Facebook & Social Media Advertising In Pleasantville

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Pleasantville, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In Pleasantville, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Pleasantville to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design agency In Pleasantville to help you to achieve results. Quality designs by our website design experts help you and drive results!

Reaching Your Prospects In Pleasantville on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Pleasantville is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who does business regionally In Pleasantville Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad company, our local ad agency in Nassau, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063