Facebook & Social Media Advertising In Point Lookout

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Point Lookout, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you connect with people In Point Lookout, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Point Lookout to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company In Point Lookout to assist your business to achieve real results. Great designs from our website design agency will help and achieve results!

Reaching Your Prospects In Point Lookout on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• People who may have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Point Lookout is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Point Lookout Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad agency in New York, SEO ad agency in NY or retargeting companies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063