Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Point Lookout If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Point Lookout, having the interests and geography you seek. Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money? Once you reach people In Point Lookout, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Point Lookout to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups? Before launching your campaign, we are able to help you to identify precisely what you need to achieve. Remember to talk to our website design experts In Point Lookout to help your business to achieve results. Professional designs designed by our website design experts help your business and achieve results! Reaching Your Prospects In Point Lookout on Facebook There are a variety of approaches to reach an "Audience" on Facebook: Concentrating on individuals who have visited your web site before (retargeting); Prospects that are enthusiasts of your page; Individuals who have related pursuits (including other pages on Facebook); Individuals who meet demographic considerations; People who are currently your customers; and the list goes on... With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary advantage Facebook offers In Point Lookout is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently. The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Regional Markets Are you a lawyer? Medical professional? Home repair business? A restaurant or store? For any organization who conducts business locally In Point Lookout Facebook is an excellent technique to reach your target audience. We are able to target your prospects in several ways. Only want to reach women 35-65 in a few zip codes? Not an issue! Want to have a special on Wednesday? We can do that. The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right location, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively searching for a lawyer, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next. If you would like to talk about the services of our LI pay per click ad agency, our local ad professionals, SEO company or remarketing companies please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "good deal" for your marketing dollars genuinely depends on the numbers. Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again. Just remember to have your design strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design experts or our online advertising consulting services in Nassau contact us today. Facebook Promotions Need To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook. Our lead generation company in Suffolk County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Point Lookout and Facebook Everyone's requirements are different, there aren't any all purpose answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're very happy to discuss your business and requires, and see if there is a way we can assist you to efficiently improve your business. 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