Facebook & Social Media Advertising In Point Lookout

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Point Lookout, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you appear in front of people In Point Lookout, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Point Lookout to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design company In Point Lookout to serve you to achieve results. Professional designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Point Lookout on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Point Lookout is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Point Lookout Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising agency, our local ad agency in Suffolk, search engine optimization ad agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in NY or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063