Facebook & Social Media Advertising In Pomona

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Pomona, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you connect with people In Pomona, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Pomona to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design agency In Pomona to help your business to achieve results. Professional designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Pomona on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Pomona is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Pomona Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local ad consultants in Nassau, SEO experts or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web design professionals, our graphic design companies on Long Island or our advertising consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063