Facebook & Social Media Advertising In Pomona

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Pomona, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you appear in front of people In Pomona, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Pomona to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Pomona to assist you to succeed. Excellent designs from our website design agency will help and achieve results!

Reaching Your Prospects In Pomona on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Pomona is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In Pomona Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising company in Nassau, SEO ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design companies on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063