Facebook & Social Media Advertising In Poquott

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Poquott, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Poquott, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Poquott to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Poquott to aid you to maximize results. Excellent designs created by our website design company can help and secure results!

Reaching Your Prospects In Poquott on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• People who are fans of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Poquott is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Poquott Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click advertising company, our local advertising company, SEO ad agency in New York or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design professionals, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063