Facebook & Social Media Advertising In Poquott

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Poquott, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

After you connect with people In Poquott, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Poquott to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Poquott to serve you to succeed. Powerful designs developed by our website design company will help and secure results!

Reaching Your Prospects In Poquott on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Poquott is its capability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any company who conducts business locally In Poquott Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising company in NY, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies in Suffolk or our advertising consulting services in NY call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen on L.I. and services of our display advertising professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063