Facebook & Social Media Advertising In Port Chester

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Port Chester, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you connect with people In Port Chester, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Port Chester to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In Port Chester to work with your business to maximize results. Exceptional designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Port Chester on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals that have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Port Chester is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Port Chester Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design company, our graphic design companies or our online advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our paid ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063