Facebook & Social Media Advertising In Port Chester

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Port Chester, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In Port Chester, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Port Chester to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Port Chester to serve your business to achieve results. Strong designs by our website design company drive success and achieve results!

Reaching Your Prospects In Port Chester on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Port Chester is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Port Chester Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Suffolk, SEO consultants or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design on LI or our marketing consulting services on LI call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063