Facebook & Social Media Advertising In Port Chester

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Port Chester, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you reach people In Port Chester, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Port Chester to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Port Chester to aid you to achieve results. Powerful designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Port Chester on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Port Chester is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business regionally In Port Chester Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, SEO ad agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design companies or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063