Facebook & Social Media Advertising In Port Chester

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Port Chester, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you reach people In Port Chester, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Port Chester to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to call our website design experts In Port Chester to work with you to succeed. Powerful designs created by our website design experts drive success and secure results!

Reaching Your Prospects In Port Chester on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• People that are fans of your page;
• Prospects that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Port Chester is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who does business locally In Port Chester Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC ad agency, our local advertising agency, SEO experts in Nassau or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in NY or our advertising consulting services on LI contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063