Facebook & Social Media Advertising In Port Jefferson

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Port Jefferson, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you connect with people In Port Jefferson, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Port Jefferson to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Port Jefferson to work with you to achieve real results. Quality designs by our website design experts help your business and secure results!

Reaching Your Prospects In Port Jefferson on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• People who may have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Port Jefferson is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Port Jefferson Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency, SEO professionals on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063