Facebook & Social Media Advertising In Port Jefferson

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Port Jefferson, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Port Jefferson, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Port Jefferson to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design company In Port Jefferson to serve your business to maximize results. Excellent designs developed by our website design company help you and secure results!

Reaching Your Prospects In Port Jefferson on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Port Jefferson is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Port Jefferson Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click ad company, our local advertising agency on Long Island, search engine optimization ad agency on LI or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063