Facebook & Social Media Advertising In Port Jefferson Station

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Port Jefferson Station, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you reach people In Port Jefferson Station, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Port Jefferson Station to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Port Jefferson Station to help your business to achieve real results. Effective designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• People that are fans of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Port Jefferson Station is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Port Jefferson Station Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising company in Suffolk, SEO advertising agency in NY or remarketing agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063