Facebook & Social Media Advertising In Port Jefferson Station

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Port Jefferson Station, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Port Jefferson Station, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Port Jefferson Station to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to reach out to our website design agency In Port Jefferson Station to assist you to maximize results. Powerful designs by our website design experts drive success and drive results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, passions and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Port Jefferson Station is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In Port Jefferson Station Facebook is an excellent method to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in New York, search engine optimization ad agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design experts in Nassau County or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063