Facebook & Social Media Advertising In Port Jefferson Station

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Port Jefferson Station, with the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Port Jefferson Station, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Port Jefferson Station to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design company In Port Jefferson Station to aid your business to achieve real results. Exceptional designs created by our website design company will help and drive results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• People that are fans of your page;
• People that have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Port Jefferson Station is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any business who does business regionally In Port Jefferson Station Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad company, our local advertising agency, SEO ad agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design services in Nassau or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063