Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Port Washington If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Port Washington, with the interests and geography you want. Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it? When you connect with people In Port Washington, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Port Washington to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations? Before launching your campaign, we can help you to pinpoint what it is that you need to achieve. Remember to call our website design experts In Port Washington to assist you to succeed. Exceptional designs implemented by our website design experts will help and drive results! Reaching Your Prospects In Port Washington on Facebook There are lots of methods to appear in front of an "Audience" on Facebook: Targeting individuals who have been to your website in the past (retargeting); People who are fans of your page; Prospects who may have similar interests (including other pages on Facebook); Potential customers who meet demographic factors; Individuals who are already your customers; and the list goes on... With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Advantage Over Google: No Search Necessary The primary benefit Facebook offers In Port Washington is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently. The search engines are restricted to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Fantastic for Reaching Local Niches Are you a lawyer? Doctor? Home repair company? A restaurant or retailer? For any business who does business locally In Port Washington Facebook is a great way to reach your audience. We are able to focus on your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? No worries! Want to have a special on Mondays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help). In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below. If you would like to discuss the services of our LI pay per click advertising company, our local advertising agency on LI, SEO advertising agency in New York or retargeting agency please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers. Suppose search engine clicks are $14 and Facebook actions are $1. Which one is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design company, our graphic design companies in NY or our online marketing consulting services in Suffolk County contact us today. Facebook Campaigns Have To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook. Our lead generation company in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Port Washington and Facebook Everybody's requirements are different, there are no all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're very happy to discuss your business and requires, and see if there is a way we are able to assist you to productively grow your business. 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