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Facebook & Social Media Advertising In Port Washington

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Port Washington

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Port Washington, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you reach people In Port Washington, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Port Washington to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to engage our website design agency In Port Washington to aid your business to achieve results. Effective designs designed by our website design agency drive success and drive results!

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target your audience In Port Washington with Facebook

Reaching Your Prospects In Port Washington on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Focusing on people who have visited your web site in the past (retargeting);
  • Individuals that are fans of your page;
  • People who may have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Port Washington is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

  • Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
  • For any organization who conducts business locally In Port Washington Facebook is an excellent method to reach your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau, SEO experts or remarketing agency in NY
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design services in Suffolk or our online advertising consulting services contact us today.

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social media marketing with facebook In Port Washington

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063