Facebook & Social Media Advertising In Port Washington

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Port Washington, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you connect with people In Port Washington, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Port Washington to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to let our website design company In Port Washington to aid your business to maximize results. Effective designs from our website design agency help you and secure results!

Reaching Your Prospects In Port Washington on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, passions and more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Port Washington is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who does business regionally In Port Washington Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY PPC advertising consultants, our local advertising agency, SEO ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063