Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Port Washington North If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Port Washington North, with the interests and geography you want. Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost? After you connect with people In Port Washington North, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Port Washington North to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups? Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish. Remember to speak with our website design agency In Port Washington North to aid you to achieve real results. Great designs implemented by our website design agency help your business and drive results! Reaching Your Prospects In Port Washington North on Facebook There are many approaches to appear in front of an "Audience" on Facebook: Concentrating on individuals who have visited your site previously (retargeting); Potential customers that are fans of your page; People who have very similar interests (which include other pages on Facebook); People who meet demographic factors; People that are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google: No Search Needed The main benefit Facebook offers In Port Washington North is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently. The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting into Regional Niches Are you a lawyer? Medical professional? Home services business? A restaurant or merchant? For any organization who conducts business locally In Port Washington North Facebook is a superb method to reach your audience. We have the ability to concentrate on your prospects in many ways. Only wish to reach women 35-65 in three zip codes? Not a problem! Want to have a special offer on Thursdays? We are able to do that. The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help). In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below. If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising agency in Nassau, SEO advertising agency in Nassau or remarketing campaign in Suffolk please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers. Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again. Just remember to have your design strong before launching ads like these. For info about our NY web design professionals, our graphic design in New York or our advertising consulting services contact us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook. Our lead generation company in Suffolk County and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing In Port Washington North and Facebook Everyone's needs are different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to talk about your business and needs, and see if there is a way we are able to assist you to productively improve your business. 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