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Facebook & Social Media Advertising In Port Washington North

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Port Washington North

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Port Washington North, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you connect with people In Port Washington North, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Port Washington North to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design agency In Port Washington North to help you to achieve results. Effective designs implemented by our website design experts drive success and drive results!

Port Washington North lead generation on social media
target your audience In Port Washington North with Facebook

Reaching Your Prospects In Port Washington North on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your website previously (retargeting);
  • Potential customers that are followers of your page;
  • Potential customers who may have related passions (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Port Washington North is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
  • For any organization who does business locally In Port Washington North Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad company in New York, search engine optimization ad agency in New York or remarketing companies on Long Island
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design company, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Port Washington North

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063