Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Port Washington North If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Port Washington North, with the interests and geography you seek. Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it? After you reach people In Port Washington North, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Port Washington North to be fans of your page to build "authority" status and brand recognition? Are we going for registrations? Prior to launching your campaign, we can help you to determine precisely what you need to accomplish. Remember to let our website design company In Port Washington North to aid you to achieve results. Strong designs by our website design company can help and secure results! Reaching Your Prospects In Port Washington North on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Targeting people who have been to your website in the past (retargeting); Prospects who are fans of your page; Potential customers that have very similar passions (such as other pages on Facebook); People who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Needed The main advantage Facebook offers In Port Washington North is its capability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently. The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Reaching Out to Regional Niches Are you a lawyer? Medical professional? Home repair business? A restaurant or store? For any business who does business locally In Port Washington North Facebook is a great method to reach your target audience. We are able to target your prospects in several ways. Only need to reach women 35-65 in a few zip codes? No worries! Want to have a special on Thursdays? We can do that. The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help). In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below. If you would like to talk about the services of our pay per click advertising consultants, our local ad agency in Suffolk County, SEO ad agency or retargeting companies in Nassau County please contact our offices. So is Social Media Advertising on Facebook a Great Deal? Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers. Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your design strong before running ads like these. For info about our LI website design professionals, our graphic design or our advertising consulting services in Suffolk call us today. Facebook Promotions Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook. Our lead generation service in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Port Washington North and Facebook Everybody's needs are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're happy to talk about your business and requires, and see if there is a way we are able to help you productively improve your business. 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