Facebook & Social Media Advertising In Port Washington North

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Port Washington North, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you appear in front of people In Port Washington North, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Port Washington North to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design agency In Port Washington North to work with you to achieve real results. Strong designs created by our website design agency will help and secure results!

Reaching Your Prospects In Port Washington North on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Port Washington North is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In Port Washington North Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency, SEO advertising agency in New York or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design consultants, our graphic design on L.I. or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063