Facebook & Social Media Advertising In Pound Ridge

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Pound Ridge, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you appear in front of people In Pound Ridge, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Pound Ridge to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Pound Ridge to work with you to achieve real results. Quality designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Pound Ridge on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Pound Ridge is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Pound Ridge Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in New York, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063