Facebook & Social Media Advertising In Pound Ridge

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Pound Ridge, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you reach people In Pound Ridge, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Pound Ridge to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design experts In Pound Ridge to serve your business to achieve results. Strong designs created by our website design experts can help and drive results!

Reaching Your Prospects In Pound Ridge on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Pound Ridge is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In Pound Ridge Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local advertising agency in NY, SEO experts on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design companies or our marketing consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063