Facebook & Social Media Advertising In Pound Ridge

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Pound Ridge, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

When you reach people In Pound Ridge, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Pound Ridge to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Pound Ridge to aid you to achieve results. Excellent designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Pound Ridge on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• People who are fans of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Pound Ridge is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Pound Ridge Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local advertising experts, search engine optimization ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063