Facebook & Social Media Advertising In Queens

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Queens, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you reach people In Queens, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Queens to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Queens to help you to achieve real results. Strong designs created by our website design company help you and drive results!

Reaching Your Prospects In Queens on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Queens is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Queens Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Nassau County, SEO company or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design companies in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service in New York and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063