Facebook & Social Media Advertising In Quiogue

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Quiogue, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you reach people In Quiogue, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Quiogue to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Quiogue to help you to succeed. Quality designs from our website design agency help you and drive results!

Reaching Your Prospects In Quiogue on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Quiogue is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who does business locally In Quiogue Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency on Long Island, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design professionals, our graphic design companies in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063