Facebook & Social Media Advertising In Quiogue

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Quiogue, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

When you connect with people In Quiogue, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Quiogue to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to talk to our website design company In Quiogue to serve you to succeed. Excellent designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Quiogue on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• People that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Quiogue is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Quiogue Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Nassau, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services in NY or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063