Facebook & Social Media Advertising In Quiogue

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Quiogue, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

After you reach people In Quiogue, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Quiogue to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to speak with our website design experts In Quiogue to help your business to achieve real results. Effective designs created by our website design company help your business and drive results!

Reaching Your Prospects In Quiogue on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, passions and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Quiogue is its capability to get to prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who does business locally In Quiogue Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising company in NY, SEO company or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Nassau or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063