Facebook & Social Media Advertising In Quogue

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Quogue, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Quogue, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Quogue to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design company In Quogue to help you to succeed. Exceptional designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Quogue on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, passions and much more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Quogue is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Quogue Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click advertising agency, our local ad agency in New York, SEO ad agency or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design services in Nassau or our marketing consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063