Facebook & Social Media Advertising In Quogue

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Quogue, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Quogue, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Quogue to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Quogue to assist you to achieve real results. Strong designs from our website design company drive success and drive results!

Reaching Your Prospects In Quogue on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• People who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Quogue is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business locally In Quogue Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local advertising agency, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design company, our graphic design in NY or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our paid media company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063