Facebook & Social Media Advertising In Quogue

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Quogue, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth it?

When you appear in front of people In Quogue, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Quogue to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to talk to our website design company In Quogue to serve you to succeed. Effective designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Quogue on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Quogue is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who conducts business locally In Quogue Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad agency, search engine optimization advertising agency or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design consultants, our graphic design experts in Suffolk or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063