Facebook & Social Media Advertising In Ramapo

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Ramapo, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Ramapo, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Ramapo to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to call our website design company In Ramapo to work with you to succeed. Excellent designs from our website design company help your business and drive results!

Reaching Your Prospects In Ramapo on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• People who may have similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Ramapo is its capability to get to prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Ramapo Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising company in New York, SEO ad agency in Nassau County or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design or our marketing consulting services on L.I. call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063