Facebook & Social Media Advertising In Ramapo

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Ramapo, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you connect with people In Ramapo, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Ramapo to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design agency In Ramapo to help you to achieve real results. Excellent designs developed by our website design company will help and drive results!

Reaching Your Prospects In Ramapo on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Ramapo is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Ramapo Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad experts on Long Island, SEO ad agency or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design on L.I. or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063